By Cory Giles

Are you excited for the WWE brand split?

 

It has been a several amount of years since we had a brand split. But, since the return of Shane McMahon we have heard it come up on numerous occasions. Today, we got the official word check out the press release the WWE released this morning.

 

NEW YORK and STAMFORD, CONN โ€“ May 25, 2016 — USA Network, the exclusive cable home to WWE’s marquee properties, announced that its weekly SMACKDOWN show will air live โ€“ for the first time ever โ€“ and move to Tuesdays every week beginning July 19 from 8-10PM ET/PT. With the SMACKDOWN move, USA Network will now offer five hours of live WWE programming a week, including the weekly three-hour live WWE MONDAY NIGHT RAW (airing Mondays from 8-11PM ET/PT), with each show featuring a distinct cast, unique storylines and a dedicated writing team.
 
In 2016 to date, MONDAY NIGHT RAW is averaging 4.011MM total viewers, 1.873MM P25-54 and 1.846MM P18-49 L7, and SMACKDOWN in its current time slot is averaging 2.674MM P2+, 1.136MM P25-54, and 1.058MM P18-49+ L7, making USA the #1 cable entertainment network across the key demos on Monday and Thursday nights. In 2015, the two programs combined reached over 50MM viewers. Both shows will now air live 52 weeks a year.
 
“The fan base for our WWE shows is one of the most passionate and engaged audiences in all of entertainment,” said Chris McCumber, President, Entertainment Networks, NBCUniversal Cable Entertainment. “There is a huge appetite among our viewers for live programming, and the ability to move SMACKDOWN to a live format brings a new level of excitement and helps truly eventize this every week.”
 
“WWE’s flagship programs will both leverage the incredible depth of our talent roster, distinct storylines and the unpredictable nature of live TV,” said WWE Chairman & CEO Vince McMahon. “This move will undoubtedly build more excitement and deepen engagement with our fans around the world.”

 

 

Things are officially shaking up in the WWE. Smackdown will also now move to Tuesday nights! Check out the video released this morning by the WWE with Shane and Stephaine talking about the new Smackdown Era!

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