An Interview With The Man Behind ” Burassi ” Clothing Line Greg M.
In today’s culture, having fashion sense is the key. No matter where you are, people are showcasing their great sense of style, for every occasion, for no real reasons at all (and why should they?). From hip-hop to the White House, fashion is everywhere. Designers are entering the scene from left to right, armed with a dream, a business plan, and a dose of caution. They are aware that business ventures can be risky, but what’s the purpose of pursuing your dream without taking any risks? Socialite Heights own @SirSocialiteTee caught up with Greg, an up and coming fashion designer, whose clothing company Burassi just released its latest product line. Who said following protocol is the ONLY key to success? #NotUs
1. How did you get started in the fashion industry?
Throughout high school I always knew I wanted to do something big and different but didn’t know where to start. It wasn’t until I was 17 and in my senior year that I had the entire vision and idea for the Burassi brand. I had been taking some graphic design and web design classes in school and around then I noticed how much of an influence the music culture was having on fashion, specifically street wear and that’s when it all sort of clicked. I think it was just the right timing and seeing the opportunity to combine all my passions into one thing. Originally though, I knew pretty much nothing about the actual manufacturing and printing aspects and had no connections in the industry. But I really believed in the idea and wanted to make it happen. So I ended up staying in most of my senior year in high school into the summer just researching and networking trying to find all the right resources. I didn’t necessarily find everything I wanted to but I had gotten everything I needed to launch and that’s all that really mattered
2. Why the name Burassi?
It was one of those nights in high school and I was talking to a friend about the future and where we wanted to end up in life. Both of us knew we wanted to do something unique to everyone else and experience a life most people don’t get a chance to. Eventually, we were trying to come up with a name to call this journey of ours and that’s when we started throwing out random words in which he came up with “Burassi”. The word instantly stuck out to me, and although it was just a made up word with no meaning it made so much sense because it represented exactly where we currently were at in life. This was right around the same time I had the idea of starting a brand and so I set off to launch the brand under “Burassi” in attempt to turn these dreams into a reality. We called it the Burassi lifestyle.
3. Out of all your collections, what is your favorite piece you’ve designed?
I don’t think I have a favorite item. I like to look at the collections in whole, rather than specific items. Each collection sort of represents a specific point of progression in my life. For example, back in 2012 when I first launched, street wear was in a different era of creative direction. Fast forward to now and you’ve got trends coming and going faster than ever, especially with the push of young designers mixed in with the influence from the music culture. Perhaps I was one of the “newer” brands that had some influence on a lot of the new kids making that jump into the fashion industry within the past two years. This new push really has made things more competitive but at the same time it has helped evolve the entire creative directions of street wear. It’s all about whose bringing something new to the table or doing something out of the ordinary. And so that brings me to where I’m at now. I’ve just been lying low trying to find the right direction for the brand all while building up my network and expanding resources. I want each collection I release to be viewed as a step in progression and growth for the brand. I know I don’t have the hottest brand out there right now, but I’m playing the cards I’ve been dealt with. And that’s what separates my brand from the others right now. Everyone is so focused on hopping on trends and doing something distinctive, and there’s nothing wrong with that at all, it’s just that not everyone has the resources or connections to do so and expect to blow up right away. As time progressed I’ve just kept learning new things and utilizing that into the brand. I’m far from where I want to be, but I’m also far from where I used to be. Hopefully kids can look at Burassi and translate its growth into their own lives. I’ve had a ton of kids tell me they want to start something but have no idea where to start. Don’t be so focused on the illusion of instant success because that’s most of what you’re seeing and hearing about nowadays. Progress is everything and with progress comes perfection. I’ll be up there on the top when the time is right. And with that said, I guess I could say my favorite collection is the latest fall release because it’s been the first step into cut and sew manufacturing which is the beginning to custom made pieces instead of the usual printed shirts.
4. Explain your new Fall 2014 collection.
The best way I could describe the new collection is progress. Adding on to the previous question and for all the people who’ve been following the brand since 2012, this new release is just the beginning in the transition to custom pieces, which is a big break for the brand. A lot of people don’t want to reveal their resources because it’s not something that’s easy to find, and nobody wants to hand out their connections when it took a long time and a lot of hard work to get to that point. I was lucky enough to be able to link up with a manufacturer right outside of NYC instead of outsourcing to overseas which has allowed me get more involved and learn a lot more about the design and production process. With these new products I’ve been able to land the first store placement for the brand as well, which was a local boutique near where I grew up so that was pretty cool to see happen. There’s a quote that always stuck out to me from Steve Jobs that goes “You can’t connect the dots looking forward; you can only connect them looking backwards”. A lot of times I’ll question if I’m doing the right thing or making the right choices because it doesn’t make sense but you just got to go with your instincts and run with it. I don’t know how exactly I’m going to get to where I want to be but I just keep putting in the effort and the results keep happening. Life has a weird way of always working out; you’ve just got to have trust in it and be patient.
5. Describe your life in one word?
Perspective. I think it’s the biggest factor in the future of our lives. Look at all the social media we have access to now and realize how much of an influence it has on our lives. You can basically choose exactly what you want to surround yourself with by following specific brands and people. Whether the influence is good or bad is irrelevant. It is progression, and progression is what guides us through life. I’ve been blessed to be able to live in New York and see a lot of things that most people don’t get to witness first-hand. It’s truly an experience that keeps your mind open the endless possibilities the world has to offer you. Opportunity is everywhere and the resources are out there, it’s just a matter of how much you want something.
4. What can we expect from Burassi in the future?
I’ve got a lot of new ideas and concepts that I’ve been waiting to make happen now that I’ve got the right resources and am in the right position. I’m 20 years old, still in college and I know this is only the beginning to what the future has to offer to me. There are a lot of new things I have planned for 2015 that I haven’t done in the past and really believe it’s going to be big. All I could say right now is be patient and stay on the look out for Burassi next year because things are about to heat up. The come up is coming.
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Conducted By : @SirSocialiteTee