By Julian M.

If you are into sneaker culture or into streetwear then you should already know who Ronnie Fieg is, and the place he calls home is called Kith NYC. The Store has undergone a facelift of sorts as of recent from a small little annex in the SOHO upscale shop Atrium to splitting it down the middle.  The name Kith comes from the term ” Kith & Kin” in other words “Friends & Family”, but Ronnie decided to drop the kin part since he feels like his friends are like his family. The Kith store carries a slew of streetwear brands like Stampd, Norse Projects, OFF-WHITE c/o Virgil Abloh, ISAORA and Kith’s original designs found in store. The new look of the store was designed by Snarkitecture which features some really interesting aspects that play into what the store delivers to the sneaker and streetwear communities. Be sure to check out the Kith store next time you’re in the SOHO area located on 644 Broadway New York, NY 10012

 

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