Reebok teams up with JJ Watt for something special.
Last night, J.J. Watt surprised fans by announcing the release of the Reebok JJ I “City Pack,” the latest edition of his signature training shoe with Reebok.
Designed by the world’s most explosive athlete, the Reebok JJ I City Pack salutes the city of Houston, the adopted hometown of Watt. Known for his unparalleled work ethic and training regimen, the three-time Defensive Player of the Year has been laser-focused on rejoining his team on the field next year and has done so with equipment that never quits: the JJ I.
The JJ I City Pack is available today, January 24th at Reebok.com and Academy stores for $99.99.
“When my phone rang on draft night in 2011 and a 713 area code popped up, I knew hardly anything about the city of Houston or the great state of Texas. As I look back on that night today, I could not have asked for a better group of fans to play for. Thank you for welcoming my family and I into your family. I am extremely proud to be a Texan.”
As J.J. captioned in his Instagram post, “Houston, this one’s for you!”
The design of the City Pack features the introduction of a fade treatment to the JJ, blending the bold red and blue that Watt wears on the field seamlessly from heel to toe. The Houston and Texas state flag red adorns the tongue, laces, and iconic JJ logo, with white trim wrapping the outsole. As with all Reebok JJ I’s, a layer of Liquid Foam cushioning wraps around the outside of the shoe, providing a rapid reaction to every impact.
Following a limited, midnight release on Reebok.com, the JJ I City Pack is now available at Academy Sports & Outdoors, Reebok.com and other retailers nationwide for $99.99. Fans can also register for updates and information at Reebok.com/JJWatt.