Reebok continues to make big movies here in the world of sneakers.
Not only with this move they connect to the sneaker audience but, also capture those who are lovers of music. Sneakerheads love music, different kinds in fact from Rock to Hip-Hop. Bkstg is an amazing app which you can download from Google Play or the Apple App Store, it’s a platform where fans can watch exclusive videos, listen to music, be the first to buy limited edition merch or VIP tickets, and connect directly with other fans.
The two brand’s made a big announcement today.
Reebok and Bkstg launched a new content series featuring upcoming Atlanta rapper K Camp, exploring his journey and fearlessness. Reebok recently re-launched its Classic Leather sneaker in March 2016, and in an effort to build on the legacy and creative potential behind this iconic sneaker silhouette from 1983, they’ve partnered with Bkstg to connect artists and fans at scale in a more holistic way around the Classic Leather sneaker.
This is huge, not only is Reebok an iconic sneaker brand but Bkstg has worked with 60+ big name artists like Justin Bieber, 5SOS, Usher, Maroon 5, and Tori Kelly. I can’t wait for more episodes of this #StepFoward series, watch the first below featuring K. Camp.