2017 is looking like the year of Srem.
The hip hop rap duo is staying on top of the charts, selling out shows, and now join Kendrick Lamar as remember of the Reebok family. Slim Jxmmi and Swae Lee recently inked a deal with Reebok and are starring the brand’s “Classic Leather” campaign for the iconic Classic Leather sneaker.
Launching this month, the “Classic Leather” campaign will incorporate brazen photography of all the various iterations of trendsetters and style pioneers that wear the Classic Leather across print, digital, out-of-home, in-store and online, as well as a Classic Leather Truck activation that mimics the Classic Leather’s chameleon-like ability to fit within various cultures.
Check out what Reebok has to say about adding Rae Sremmurd to the Reebok family, “Swae and Jxmmi are the perfect partners for the Classic Leather. These guys are constantly pushing boundaries, which Reebok Classic is all about,” said Todd Krinsky, General Manager of Reebok Classic. “Few artists so passionately embrace life and nonconformity like Rae Sremmurd and we’re excited to bring them into the Reebok Classic family.”
Today and tomorrow you can catch Reebok’s Classic Leather Truck will make a stop in Williamsburg, Brooklyn at North 9th Street between Berry St and Bedford Ave for consumers; on Saturday, Swae Lee and Slim Jxmmi will travel on the truck throughout New York before taking the stage in their Classic Leather sneakers.