Pharrell has been a force in music for years.
The same has to come when you mention his name in fashion. Pharrell was a big part of the Bathing Ape, Ice Cream, and BBC (Billionaire Boys Club) movement early. I remember lining up for new bapes in Soho. Recording artists loved their hoodies and shirts. Pharrell also worked with Adidas. Even though he wasn’t focused on fashion much, he still continued to set trends.
Recently he recently bought back his stake in BBC. Today it was announced that Pharrell is now a co-owner in G-Star. G-Star has been arounf since 1989 and live by the philosophy, ‘Just The Product’. You can read the full story on Pharrell joining the brand on the G-Star site, click here.
Congrats to Pharrell on such a solid deal.