This afternoon Mark Parker, President & CEO, NIKE, Inc., took the stage in New York City to unveil an unprecedented breadth of innovation that includes: Nike Air VaporMax, the latest expression of a global icon; Nike Anti-Clog Traction, a mud-beating polymer; Nike HyperAdapt 1.0, which introduces the future of sport-informed adaptive lacing; and the new Nike+ app, a personalized service for athletes, and more. These products represent Nike’s unrelenting drive to not only exceed expectations but also inspire all athletes by manifesting the unimaginable.
“Innovation at Nike is not about dreaming of tomorrow. It’s about accelerating toward it,” says Tinker Hatfield. “We’re able to anticipate the needs of athletes because we know them better than anybody. Sometimes, we deliver a reality before others have even begun to imagine it.”
Welcome the Nike HyperAdapt 1.0, the first performance vehicle for Nike’s latest platform breakthrough, adaptive lacing. The shoe translates deep research in digital, electrical and mechanical engineering into a product designed for movement. It challenges traditional understanding of fit, proposing an ultimate solution to individual idiosyncrasies in lacing and tension preference.
Functional simplicity reduces a typical athlete concern, distraction. “When you step in, your heel will hit a sensor and the system will automatically tighten,” explains Tiffany Beers, Senior Innovator, NIKE, Inc., and the project’s technical lead. “Then there are two buttons on the side to tighten and loosen. You can adjust it until it’s perfect.”
He concludes, “Wouldn’t it be great if a shoe, in the future, could sense when you needed to have it tighter or looser? Could it take you even tighter than you’d normally go if it senses you really need extra snugness in a quick maneuver? That’s where we’re headed. In the future, product will come alive.”
In short, the Nike HyperAdapt 1.0 is the first step into the future of adaptive performance. It’s currently manual (i.e., athlete controlled) but it makes feasible the once-fantastic concept of an automated, nearly symbiotic relationship between the foot and shoe.
The Nike HyperAdapt 1.0 will be available ONLY to members of Nike+ beginning Holiday 2016 in three colors. To become a Nike+ member and sign up for notifications about the Nike HyperAdapt 1.0, go to Nike.com.