It’s a good day to be Krispy Kreme.
The donut franchise is set to be acquired for $1.35 billion. JAB Holding is a company that has investments in several other brands and focus on business development, finance, legal, tax, and human resources within those brands. JABS has been purchasing a lot of food brands, so the acquisition of Krispy Kreme isn’t a shocking one. Especially, with the news of a projected weak profit growth for this year.
Krispy Kreme has really been focusing on building its brand here in the U.S. and this deal will help take the brand to new heights. Look for the Krispy Kreme brand to be distributed in new avenues in the near future thanks to JAB.