By Julian M.

In 1988, Paul Litchfield designed the shoe that used inflatable chambers that pump-up for a custom fit, the Reebok Pump. Dominique Wilkins was featured on a television commercial introducing the Reebok Pump .

November 24, 1989. The birth of The Pump. Reebok’s first shoe with The Pump technology was launched with a major advertising campaign featuring basketball icons and they had only one thing to say: “Pump, Pump, Pump, Pump, Pump.”




Reebok ad insert 8Reebok ad insert 2

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One Response so far.

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