Chronicled is growing in great ways.
Recently, Chronicled just added some top names to their brand. Check out the recent news via the company’s press release below.
CHRONICLED, INC. ANNOUNCES TOP U.S. SNEAKER VETERANS
AND INDUSTRY EXPERTS TO TEAM
SNEAKER LEADERS BRYON SHENG, JAMES BOND, RAY CRUZ AND
ROB LEO JOIN FORCES TO SUPPORT THE GROUND-BREAKING AUTHENTICITY PLATFORM
Streetwear legend James Bond, co-owner of Undefeated and creative genius behind the most valuable Air Jordan collaboration of all time, has joined the advisory board of Chronicled, Inc., adding his name to the list of famous ‘sneakerheads’ backing the San Francisco-based company as it develops a first-of-its-kind technology to eliminate the growing problem of counterfeits in the market.
The company also announced the hiring of leading sneaker veterans and experts in various key roles. Bryon Sheng has joined the team as Chief Marketing Officer, and Ray Cruz and Rob Leo have joined as the key Sneaker Authenticators.
Mr. Sheng has previously led marketing functions for adidas, Nike, and Monster Headphones. Mr. Leo and Mr. Cruz are recognized as the leading sneaker authenticity experts in the United States. He brings over 20 years of experience and has earned the respect of athletes, celebrities, retailers, brands, and other sneaker industry leaders.
“When we first started Undefeated our main goal was to provide the best possible selections. But as the marketplace grew at such a feverish pace, this created another industry of counterfeit products. Thanks to Chronicled’s user-friendly product, consumers can feel confident in their purchases again and I’m honored to join the Chronicled team as an advisor to help them navigate this fickle marketplace,” said Mr. Bond, of Undefeated.
The Chronicled authentication service allows sneaker collectors to authenticate their collections with encrypted, tamper-proof, smart tags proving authenticity and detailing the unique history of each pair of sneakers, starting from the point of authentication. Users can collect, display and transfer their sneakers on the Chronicled App with 100% confidence in the authenticity of each item.
The collectible sneaker market is estimated at $1 billion annually and continues to grow as the “sneakerhead” culture gains popularity. However, fakes are a large and growing problem, and some sources estimate that as much as 90 percent of sneakers listed for sale online, via secondary markets, are counterfeit.
I am sure Chronicled will continue to do things to innovate sneaker ethnicity method. It is a brand we strongly recommend so that you will always know the right value for a sneaker.