By Cory Giles



When Instagram announced they would be changing how we see things on our timeline we were left in an outrage. Even today a lot on users aren’t fans of the algorithm order. But, the number one question is why was the changed made. Instagram has finally explains their motive behind the algorithm.


It was first reported that users were missing 70 percent of all posts and 50 percent of their friends’ posts on IG. In July of 2016, the move to the algorithm was to help users see more of the content they desired. Now we have a breakdown of the science behind the move thanks to a meeting Instagram staff had recently with reporters. 


Instagram says that its 800 million-plus users are now able to see 90% of their desired content with the current algorithm. 


Three main factors determine what you see in your Instagram feed:

  1. Interest: How much Instagram predicts you’ll care about a post, with higher ranking for what matters to you, determined by past behavior on similar content and potentially machine vision analyzing the actual content of the post.
  2. Recency: How recently the post was shared, with prioritization for timely posts over weeks-old ones.
  3. Relationship: How close you are to the person who shared it, with higher ranking for people you’ve interacted with a lot in the past on Instagram, such as by commenting on their posts or being tagged together in photos.


Is this making sense to you?, Do you like the algorithm or do you want that old thing back to see everything in the time it was posted? 



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