The Nike Air Max 90 has presence. Even when standing still, the shoe looks like a masterpiece in motion. Arriving in 1990, this installment of the Air Max family featured a larger volume of Nike Air than its predecessors. However, its fluid aesthetic was the defining feature. Hatfield knew the silhouette would hit the ground running, so the design evoked forward motion. The Air Max 90 also included ribbed plastic panels and multiple lacing options to create the perfect fit. Color was another key ingredient. The shoe’s radiant shade of red, which later became known as “infrared,” highlighted the visible air. The hard-to-miss shade remains as synonymous with the Air Max 90 as its shape. Popular from the start, the striking Air Max 90 symbolized a new decade. Nike designers remixed the silhouette in the years that followed, but it stays forever coveted and essential.
May 16, 2015