I’m going to let you finish but….
Many people were excited for Taylor Swift’s new album, Reputation, but Yeezy fans aren’t with it.
On November 10th, Yeezy fans around the world participated in what’s known to be “Hey Mama Day.” A day where Ye fans streamed his track “Hey Mama” for 12 hours straight on Spotify in remembrance of his mother, Donda West, who passed away in 2007. “Hey Mama Day” was also an attempt to combat Taylor Swift’s streaming numbers for her latest project.
A 16 year old boy named Rhys Halkidis, came up with the day and intended for 31,250 people to stream the song for half the day and even created a 30 Hour playlist. Even though it didn’t go exactly as planned, it helped increase the number of streams for the song on the site. With the fans overwhelming support, about 700,000 plays moved “Hey Mama” from 23.6 million streams to 24.3 million.
The track made it to No. 33 on the New Zealand iTunes chart and reached the Top 100 chart in Australia. According to a representative at the streaming music service, Spotify, there is a “multiple fraud-detection measure” in place to identify and exclude irregular and excessive streaming patterns. The representative goes on to say,
“Billboard works closely with each data provider to ensure both the accuracy and legitimacy of the streaming volumes being reported.”
Which makes sense as to why the song’s 700,000 streams didn’t land itself on Spotify’s daily Top 200. With the success of 2017’s “Hey Mama Day,” Halkidis is already working on his plan for next year to stream from November 9th, 2018 through November 11th, 2018.