By Jasmine

Tired of those :30 second ads on YouTube, that pop up before your video which you can’t skip ?!


Well they will be being removed sooner than later, making internet browsing on YouTube an even better experience. A spokesman from Google had announced that these non- skipabl ads will be removed from the YouTube videos in 2018. 


He states: 

“We’re committed to providing a better ads experience for users online. As part of that, we’ve decided to stop supporting 30-second unskippable ads as of 2018 and focus instead on formats that work well for both users and advertisers.” 


Although the thirty second ads will be removed, that doesn’t mean ads as a whole will vanish all together. The 15-20 second ads will remain, and in fact the :30 second ads will be replaced with :06 second bumper ads. These ads are a much shorter Segway into the videos while still keeping their purpose. 

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